Who:
Through the interview process, I discovered a couple groups of cat owners that don’t consider their litter box a problem. I was able to break this down into two main groups. According to one couple I interviewed, their litter box is not a problem because they don’t mind cleaning it. They don’t have anything fancy or special, just a box with litter that has to be cleaned out by hand. The trick for them is that they don’t mind having to do the maintenance every few days to make sure it remains clean. The other group has found a product that is providing an acceptable solution for them. One of my interviewees said that after trying several products, they found that what worked best for them was the sifting bags. They put a bunch of these bags in the box, and they just have to remove one bag every few days to get rid of the clumps and dried waste.
What:
That what for this product is pretty clear…cat excrement that no one wants to deal with. However, I think the desire to have an easy low maintenance solution depends on the customer and what they consider easy. Also, another big factor is cost. Some people would rather clean twice as much instead of having to pay twice as much for products that are already in the market.
Why:
I don’t think they need is different for the outsiders. It really just depends on personal habits and how comfortable they are with cleaning the litter box. Some people are comfortable with touching it a few times a week to save money, while others would pay anything to make sure they rarely have to get close to it.
Inside Boundary
|
Outside Boundary
|
Who:
|
Who:
|
What:
|
What:
|
Why:
|
Why:
|
Hi Elio！
ReplyDeleteI think the original intention of the new design is to make life easier, so is the development of technology. In the process of technological development, I believe most people will want to experience the latest technology (as long as this technology is practical). And some niche people will reject these technologies for many different reasons, so I don't think you need to pay too much attention.
Hi Elio,
ReplyDeleteI thought your opportunity was very interesting. I believe this product would help the public greatly and is something that some people may not consider as an opportunity. I think you are on the right track as to finding a solution. I also thought the information that you gathered from these interviews helped me understand what angle you are coming from and the target audience.
Hey Elio, I thought the resources and extended information that was provided by all of your interviewees seems like you reassured yourself of what you need to do make this opportunity work. I agree with the reasoning on your list of potential factors for the what such as cost and depending on the capabilities of the customer. Overall, you provided a strong detailed analysis that will benefit your opportunity in the long run. Great job!
ReplyDeleteHi Elio, I believe the information given to you through your interviews seemed to help with ideas concerning your product. I think you have a good idea about where you want your product to go and who you want to market it towards. I think your product will be super useful for cat owners and a lot of people seem to want to pay more for a good product. Great post!
ReplyDelete